Lewis has been the Managing Editor of Casimoose since 2021. He initially started his marketing career in the Executive Search and Recruitment industries but has been an emerging leader in iGaming since 2020.
Working with gambling content on comparison sites like Casimoose is a world away from what I was doing before, but it has been an exciting challenge that I have embraced. The step across to iGaming made sense to me because I already had an interest in casino games and sports betting.
Lewis has brought a lot of experience to the content side of Casimoose.ca, taking writers under his wing and showing them how to deliver the best content to our readers.
For me, it's all about putting yourself in your readers' shoes and asking what it is that they want from what they are reading. You can think you have the best idea in the world for your content, but if it is not what your audience wants, you will come up short every time.
When he is not editing and publishing content for Casimoose, Lewis is also a keen sports fan.
I've loved sports since I was a kid. I grew up playing rugby for Worcester RFC, but I also had the chance to coach when I was older. I would say that rugby is definitely my main sport, but I have tried to get into hockey since working for Casimoose. I always knew about Wayne Gretzky from when my Dad used to have a framed poster of him in his office, but I want to learn more than just the basics, even if I never get on the same level as true Canadians.
Lewis also works on our sister sites, Betinireland.ie, Irishonlinecasino.ie, Mybettingsite.uk, and Onlinecasinonewzealand.nz.
It's a lot to juggle from time to time, but it's rewarding to be able to produce content for international audiences and get them interested in our ideas on the best casino and sports betting services.
You can follow Lewis on his LinkedIn.
