iGaming Ontario has recently released its very first public market performance report since the iGaming market in Ontario was launched back in April of 2022. Their first report covers the first three months of operation, ending on the 30th of June, 2022.
About iGaming Ontario
iGaming Ontario, also known as iGO, works alongside the Alcohol and Gaming Commission of Ontario, known as the AGCO and Ontario's Government to bring a top-quality online gaming experience to the people of Ontario, ensuring the consumers are fully protected and have plenty of choice.
Operators, commonly known as gaming companies, that have been registered successfully with the AGCO and have entered an operating contract with iGO can offer their online casino Ontario to gamblers in the province. Through the above relationships, any gaming revenue will be shared with Ontario’s government and that money will be put towards making Ontario a better place to live.
A Look at the Marketing Performance Over the First Quarter
Since operations began at the beginning of April, there was a total of $4,076 million wagered which led to a total gaming revenue of $162. There are 18 active operators and 31 gaming sites that have over 425,000 active players, and each player spends an average of $113. However, we must stress that these figures in this report do not represent unique gamblers since individuals might have different accounts with multiple operators.
The Ontario market that is described in this report includes all iGaming companies that entered an operating contract with iGO. Thus, this does not include figures from the Ontario Lottery and Gaming Corporation and the total cash amounts mentioned in their report do not include bonus bets or promotions.
Still, whether we measure by the number of active players or revenue performance, the results in this report indicate that gamblers in Ontario are interested in the anti-money laundering and other protections that are offered in a regulated gambling market. Dave Forestell, the Board Chair of iGO, stated that their aim is to become the world's best gaming jurisdiction, and the positive results showing in this report indicates that they are on their way to doing just that.
To expand on some of the data above:
- The total gaming revenue of $162 million in total cash bets includes tournament fees, rake fees, and other
fees across all of the live operators from the 4th of April to the 30th of June 2022 minus any player winnings and it does not include operating costs or any other liabilities
- When they say active player accounts, they mean accounts with money and/or promotional betting activity
- The numbers that you can see in this report are not audited so they are subject to change
"The iGO intends to release a report every three months or so".
As part of their ultimate commitment to sharing with everyone market insight reports and aggregate revenue, the iGO intends to release a report every three months or so. In the future, they also intend to provide reports on all of the following:
- Player Protections
- Gaming product segments
- The economic impact from the iGaming industry
- Player demographics