SiGMA is one of the biggest iGaming events out there, and the 2022 edition of this entertaining expo was held in Toronto, Canada, between the 6th and 9th of June. This huge event, like usual, provided a range of advertising and branding benefits for iGaming businesses as well as plenty of knowledge, networking, and opportunities for those who were lucky enough to be present.
Why was Canada Chosen as the Representative Country This Year?
Following the passing of Bill C-218, the ten provinces of Canada now have the option of choosing whether they want to regulate independent betting on sports events. Furthermore, gambling legislation is no longer going to come under each individual province and the Canadian Penal Code will not govern it any longer.
This new bill, which was in the making for more than a decade, will allow for player protection, new regulatory oversight, a more equal playing field for all industry players, and economic growth since Canadian provinces such as Ontario will work to try and capture the gray market as the country takes its first steps towards a regulated gambling market.
The Main Benefits and Attractions of SiGMA Americas 2022
Knowledge is power: An industry-wide all-star line-up took the debates to new levels in a variety of interactive workshops and panel discussions. In addition to this, there were also a number of highly entertaining lectures by some of the leading iGaming experts out there. This diversity of content and the chance to meet some of the leading thinkers in the industry meant that the conferences were a must-visit for anyone at the exhibition.
Driving New Businesses: Startup Pitch returned to the SiGMA Stage over the three days of events in Toronto, and this brought with it a variety of investment opportunities as well as access to lessons from some of the best minds in the industry. This competition took ten finalists into a live pitching event where they had a chance to win up to $500,000 in investment, meaning that this was a great event for those start-up companies that were looking to take their business to the very next level.
"This competition took ten finalists into a live pitching event where they had a chance to win up to $500,000 in investment".
Great Networking Hub: The SiGMA Group has become well-known for hosting top-quality networking events, and this year's SiGMA event in Toronto had a number of relaxed dinners in amazing venues, some scintillating Gala nights, and a vibrant crowded exhibition floor.
What Were the Targeted Industry Segments at SiGMA 2022?
What makes SiGMA such a popular event is that it targets a wide variety of iGaming industry segments, meaning that it is an event for everyone. Below we have provided you with a list of the targeted industry segments during the SiGMA Americas 2022:
· Online Gaming
· Charitable Gaming
· Investor Groups
· Horse Racing
· Responsible Gaming
· Commercial Casino Operators
· Sport franchises
· Visual Sports
SiGMA Americas Awards Night
Every SiGMA event has an awards night where they shine a spotlight on some of the more deserving companies and individuals in the iGaming industry. There is a nomination system in place for the SiGMA Awards Night, which means that you can nominate those who you think deserve some recognition.
EBET had a really successful night since it was named eSports Product of the Year and then Karamba Casino, one of their casino brands, beat some strong competition to the top prize in the online casino category thanks to its strong rating in the Secure Gambling, Loyalty Rewards, and Player Experience categories. Some of the rivals that it beat included the likes of Northstar Bets, LeoVegas, and Pointbet. It is safe to say that EBET has a really strong iGaming future ahead.
BC.Game has become one of the most popular crypto casinos out there, and they were rewarded for their success when they won the "Crypto Casino of the Year" award at the 2022 SiGMA event. In addition to this, they also won the "Blockchain Platform of the Year", and we are really looking forward to seeing what else they have in store for us in the near future.
Future SiGMA Events to Consider
If you are reading this having missed out on this amazing SiGMA event in Toronto, Canada, then do not be too down about it because there are plenty of other SiGMA events taking place within the next year that you can plan on going to. Below we have listed all of the upcoming SiGMA events around the world so that you can see if any of them tickle your fancy.
· SiGMA Balkans & CIS - 22nd-25th August 2022, Belgrade, Serbia
· SiGMA Europe - 14th-18th November 2022, Ta'Qali, Malta
· SiGMA Africa - 16th-19th January 2023, Nairobi, Kenya
· SiGMA Asia - 13th-16th March 2023, Dubai, United Arab Emirates
· SiGMA Americas - 13th-16th June 2023, Toronto, Canada